About AMA

Senior judgement for consequential moments.

Ana Maria Anić - Founder

Ana Maria Anić

Founder & Strategic Advisor

AMA is my independent advisory practice for leaders building in markets where growth, regulation and execution are inseparable.

For more than a decade, I have worked across fintech, payments, digital assets, fraud, financial crime, risk, compliance and operations. I have built teams, strengthened critical capabilities and helped leadership teams make high-consequence decisions while the business was moving quickly.

Before establishing AMA, I held senior operating roles with responsibility for regulatory readiness, resilient compliance frameworks and complex operational change. That experience shaped how I advise: with commercial context, operational realism and no appetite for recommendations that cannot survive contact with the business.

I understand the tension founders and executives face between speed and safety because I have worked inside it. AMA exists to bridge that gap—translating complexity into decisions, decisions into execution and execution into capability that can withstand scrutiny.

How I work

AMA stays deliberately focused. I work directly with the people accountable for the outcome, bringing senior judgement to the decision and staying close enough to help make the change real.

Who I work with

Founders, CEOs, boards, investors and executive teams at regulated financial businesses and high-growth technology companies facing an inflection point in scale, market expansion or operating maturity.